Stella McCartney launches her new everyday lingerie range, the “lightest and most invisible” offering on the market.
Prices range from £40 to £45 for a bra, whilst briefs start at £19 - and bra sizes range from 30-38 inches, A to DD cup. The collection is available from August in Stella McCartney stores and online at www.stellamccartney.com, as well as other global stockists.”
I love the look Stella Mccartney bras - really lovely, chic & modern designs. However, online I have only seen them in 32 bands at the smallest. I’ve read reviews here & there which say the bands run snug, but I hear that about every designer label & personally haven’t found it to be true (ie. Mimi Holliday - the holy grail lingerie line with small bands + high cups - runs true to size, not snug).
Today, Vogue UK announced Stella’s new “Everyday Lingerie” line with sizes 30-38 A-DD. This is great news for those who need a 30 band. Every time a label or brand adds a smaller band size, it is a moment for rejoicing! Now if only they’d carry higher cup sizes too, and 28 bands… Oh well, baby steps, baby steps…
You suck. More precisely, your size selection sucks. The sheer convenience of your stores in the US makes me sad I can’t shop there though. Please carry more sizes if you don’t want to lose business, as more and more women are realizing you suck.
Woman with bra size outside of your range.
(The less diplomatic version of an email sent to Victoria’s Secret’s customer service.)
Surprise, surprise, a non-automated response (at least partially non-automated):
Hello [Delicate Dream],
Thank you, so very much, for taking the time to contact us regarding our bra size selection. I really appreciate you taking the time to share your feedback.
I think that is a nice suggestion. I assure you that I have personally shared your comments with our Bra Design team. We truly value your opinion, and your voice has been heard. Our customer feedback often provides us with direction for future merchandise and services.
[Delicate Dream], Victoria’s Secret values you as a customer, and it is our hope that you will grant us the opportunity to serve you again. Thank you for contacting Victoria’s Secret.
VictoriasSecret.com Customer Service
I have purposely been using the wording “high cup sizes” to refer to D+ cup sizes as opposed to “large cup sizes” in my blog. The reason for this has been touched on in the blog topics themselves - cup size is proportionate to band size. This is why “high cup size” is more accurate than “large cup size”. A D cup is not necessarily large. It has little meaning on its own unless paired with a band size. “High” implies further down the alphabet, and also a higher numerical difference between the band & cup. “Large” implies a size, as if the size is static no matter the band size.
Bra by luxury lingerie line Fleur of England. Carried in “high” cup sizes (sizes: 28A-46J) at www.elouiselingerie.co.uk
Countless lingerie brands and stores that cater to D+ sizes refer to themselves as being for fuller figures and/or large cup sizes. This sends the message that D+ cups are always large and that women who wear a D+ cup are always voluptuous. This is not the case of course.
It’s a semantics issue, but a significant one, because it effects how bra sizes are viewed and how women who wear certain sizes are viewed. Erroneous views can lead to shying away from wearing the correct bra size and to bra manufacturers themselves designing bras in D+ sizes to suit the needs of larger busts only.
These are the very things that need to be counteracted and that blogs like mine are trying to raise attention to. This may not be a noble cause, but it involves an acceptance of various body types as being within the realm of normal, giving power to consumers so they can fulfill their actual needs and not be at the mercy of marketing, and helping women feel more comfortable physically and emotionally with their breasts. This is important enough and effects everyday life enough to make a little noise over, in my opinion anyway.